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The kick-off point to developing this project was a Brand Strategy workshop with Mistho to understand their needs and transform them into creative solutions.
We learned a few things from that workshop. The first was an interesting fact: Mistho means salary in Greek. Mistho’s goal is to change the complicated bureaucratic process of sharing your salary to a simplified couple of clicks over the phone. With that in mind, the workshop’s outcome named “smart, secure, and simple,” as the brand’s keywords going forward.
A great brand is remarkable, easy to remember, it adapts to digital and analog applications, and communicates the soul of the business. We chose black for Mistho because it is an elegant color that communicates positivity in the financial world. White is its contrast. It brings purity. Finally, bright blue gives a digital, fresh and innovative touch, differentiating Mistho from traditional financial institutions and competitors.
All the brand elements of Mistho were designed keeping in mind their needs: their logo, color palette, typography, patterns, and illustration style. It was important for the brand identity to be simple and easy to understand, while also communicating the benefits they offer their B2B clients and plainly showing off their business values.
The kick-off point to developing this project was a Brand Strategy workshop with Mistho to understand their needs and transform them into creative solutions.
We learned a few things from that workshop. The first was an interesting fact: Mistho means salary in Greek. Mistho’s goal is to change the complicated bureaucratic process of sharing your salary to a simplified couple of clicks over the phone. With that in mind, the workshop’s outcome named “smart, secure, and simple,” as the brand’s keywords going forward.
A great brand is remarkable, easy to remember, it adapts to digital and analog applications, and communicates the soul of the business. We chose black for Mistho because it is an elegant color that communicates positivity in the financial world. White is its contrast. It brings purity. Finally, bright blue gives a digital, fresh and innovative touch, differentiating Mistho from traditional financial institutions and competitors.
All the brand elements of Mistho were designed keeping in mind their needs: their logo, color palette, typography, patterns, and illustration style. It was important for the brand identity to be simple and easy to understand, while also communicating the benefits they offer their B2B clients and plainly showing off their business values.
At the outset, we were humbled by the great responsibility needed for handling financial information and how the correct brand and brand applications would need to communicate confidence, security, and innovation. It’s not easy to make these concepts flow together smoothly and attract customer attention, especially on a phone app, but Tukuna was up to the task.
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The first impression is never forgotten. That is why it is important to create brands that communicate the values of the company and reflect the professionalism behind its construction. This is relevant for investors as well as potential clients. When you have all the visual elements for your brand, you can implement them across the media landscape and maintain consistency. Are you a start-up? Let's work together to take your brand to the next level. Get in touch!
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