At the beginning of the project Tina told us that after conducting some interviews many people agreed that when they heard the word sustainable they related it to boring. Taking this into account, Tina's personal brand goal was to make a fun brand that attracts attention but that fuses technology and nature.
We used vibrant colors that give energy to the brand and generate a powerful visual impact. The isotype is composed of a natural leaf containing the programming arrows.
At the beginning of the project Tina told us that after conducting some interviews many people agreed that when they heard the word sustainable they related it to boring. Taking this into account, Tina's personal brand goal was to make a fun brand that attracts attention but that fuses technology and nature.
We used vibrant colors that give energy to the brand and generate a powerful visual impact. The isotype is composed of a natural leaf containing the programming arrows.
Our challenge when designing the brand for Tina Reis was to achieve the ideal balance between two worlds: sustainability and digital programming. This balance had to reflect the essence of Tina's work without neglecting the youthful and entertaining part that characterizes her innovative proposal.
Design allows us to transform the complex into something friendly and eye-catching. A personal brand must be able to effectively communicate what a professional can offer to their clients. That’s what we accomplished working with Tina Reis. At Tukuna Studio we use all the creativity of our team to transform brands with design!