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When we started working with Lacewing, they told us that it was very important for them to communicate three things: the safety of their products, the diversity of their team, and the collaboration that their products allow. With these priorities in mind, they also wanted to differentiate themselves from a lot of tech companies in Germany that use a very similar aesthetic to their previous branding.
We created an isotype based on Lacewing, an insect that eats beetles--the joke being that they as a tech team fix bugs. And from their isotype we created layouts to communicate the collaboration they enable with their software.
For the chromatic palette we chose as a base color a dark purple, a holographic color inspired by the wings of the lacewing. By separating the holographic color, we obtained a palette of pastel colors that could be used in detailing. Why did we decide to use this palette? Because Lacewing wanted to be a different and inclusive company.
In order to enter the market running we proposed powerfully applying the brand, where the holographic color would be used all over clothing and stamps to attract attention.
When we started working with Lacewing, they told us that it was very important for them to communicate three things: the safety of their products, the diversity of their team, and the collaboration that their products allow. With these priorities in mind, they also wanted to differentiate themselves from a lot of tech companies in Germany that use a very similar aesthetic to their previous branding.
We created an isotype based on Lacewing, an insect that eats beetles--the joke being that they as a tech team fix bugs. And from their isotype we created layouts to communicate the collaboration they enable with their software.
For the chromatic palette we chose as a base color a dark purple, a holographic color inspired by the wings of the lacewing. By separating the holographic color, we obtained a palette of pastel colors that could be used in detailing. Why did we decide to use this palette? Because Lacewing wanted to be a different and inclusive company.
In order to enter the market running we proposed powerfully applying the brand, where the holographic color would be used all over clothing and stamps to attract attention.
From the beginning, we wanted to differentiate Lacewing from other companies in its sector. The challenge in creating Lacewing's brand was to combine visual elements capable of communicating the tech side of the digital world with a dynamic, innovative and inclusive image. The result was a brand with a strong identity.
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There’s nothing like feeling proud of your brand. Lacewing's owners identified highly with the brand image and enjoyed participating in the design process. A professional brand image allows you to highlight your company's attributes and feel more connected than ever to what you offer. At Tukuna we design proud brands. If that interests you, let’s collaborate!
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